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Press Kit

Media & Press

Resources for journalists, bloggers, podcasters, and anyone covering KETTLEBELL MONSTER™. For press inquiries, contact us directly at the email below.

Company overview

KETTLEBELL MONSTER™ is a kettlebell-specific training platform and community ecosystem. KETTLEBELL MONSTER™ is the Facebook for kettlebell enthusiasts, the Amazon marketplace for kettlebell trainers. It combines structured workouts, biomechanics-based exercise breakdowns, progress tracking, education drawn from published books and courses that have included ACE, NASM, and AFAA-approved continuing education, and a kettlebell-specific social feed — all in one platform built for athletes, coaches, and the global kettlebell community.

Created by Taco Fleur, founder of Cavemantraining™ and one of the most recognized kettlebell educators in the world. KETTLEBELL MONSTER was initially released on January 2, 2023. It relaunched in 2026 as a faster, stronger platform built for the scale we expect. Public Android-directory evidence places the Google Play app in May 2025, and the content, methodology, books, workouts, and teaching history go back to Cavemantraining online education in 2009.IKU LLC is the company behind IKU, Cavemantraining and KETTLEBELL MONSTER.

Key facts

Product
KETTLEBELL MONSTER™
Category
Social network / fitness platform (kettlebell-specific)
First release
January 2, 2023
Relaunch
2026 rebuild for scale, performance, and long-term platform growth
Android app evidence
Public Android directories list KETTLEBELL MONSTER™ on Google Play from May 2025
Education lineage
Cavemantraining online since 2009; physical training roots back to 2004
Founder
Taco Fleur
Origin brand
Cavemantraining™
Certification
IKU, International Kettlebell University, continues the kettlebell education and certification Cavemantraining has offered online since 2009.
Operating entity
IKU LLC — International Kettlebell University
Headquarters
United States
KETTLEBELL MONSTER TV
Separate TV app — Amazon Fire TV (from 10 Sep 2026), Android TV / Google TV (from 14 Sep 2026), Roku
Also
In-person workshops & certifications
Spaces
10 — WORK OUT, LEARN, TRACK, CONNECT, DISCOVER, ME, SHOP, EARN, MIND, RECOVER
Education proof
Published books on Amazon and other platforms; course catalog has included ACE, NASM, and AFAA-approved continuing education

Cavemantraining ecosystem — by the numbers

Figures reflect the combined Cavemantraining and KETTLEBELL MONSTER™ ecosystem as of 2026.

26,000+
Online students
cumulative · company-stated · as of Sep 2026 · students trained across the Cavemantraining and IKU education history
69,700
YouTube subscribers
current · externally-verified · as of Oct 2026
25,000+
Email subscribers
current · company-stated · as of Sep 2026
250+
Workouts produced
cumulative · company-stated · as of Sep 2026 · Cavemantraining workouts; the platform count is live
40+
Published books
cumulative · externally-verified · as of Oct 2026
217,000+
Community members
cross-platform · company-stated · as of Sep 2026 · Facebook community
15+
Years online
cumulative · as of Sep 2026 · Cavemantraining online since 2009
30,000
Monthly web visitors
approximate · company-stated · as of Sep 2026
4
Iron Man features
historical · externally-verified · as of Sep 2026

Founder bio — Taco Fleur

Taco Fleur is a programmer turned kettlebell educator, originally from Amsterdam, the Netherlands. After a career writing code for banks, governments, and corporations, years of desk-induced physical deterioration led him to kettlebell training — which became both a personal transformation and a lifelong mission.

In 2004, he co-founded Executive Results and THE TOUGH SPOT gyms in Australia with his wife Anna Junghans. In 2009, he launched Cavemantraining™ and transitioned to online education. Over the next 15+ years, he authored 40+ kettlebell books, created 250+workouts, and taught 26,000+ students across multiple platforms.

He has obtained certifications including SFG2 (StrongFirst), IKFF, Russian Girevoy Sport Institute Kettlebell Coach, IKSFA Kettlebell Sport Coach, Kettlebell Sport Rank 1, CrossFit Level 1 Trainer, and BJJ Purple Belt. He has been featured in four issues of Iron Man magazine.

Today, IKU, International Kettlebell University, continues the kettlebell education and certification Cavemantraining has offered online since 2009. He built KETTLEBELL MONSTER™, first released on January 2, 2023, as the first social network dedicated exclusively to kettlebell training. He currently lives in Kalamata, Greece, with his family.

Read the full founder story

Boilerplate

KETTLEBELL MONSTER™ is the kettlebell ecosystem built from the Cavemantraining™ and IKU kettlebell education ecosystem. KETTLEBELL MONSTER™ is the Facebook for kettlebell enthusiasts, the Amazon marketplace for kettlebell trainers. Created by Taco Fleur — founder of Cavemantraining™, author of more than 40 books, and educator to 26,000+ students — the platform combines structured workouts, biomechanics-driven exercise breakdowns, progress tracking, education drawn from published books and courses that have included ACE, NASM, and AFAA-approved continuing education, and a suppression-free social community. First released on January 2, 2023 and relaunched in 2026 as a faster, stronger platform, KETTLEBELL MONSTER™ builds on content, methodology, books, workouts, and teaching history going back to 2009. KETTLEBELL MONSTER™ is operated by IKU LLC.

Use this paragraph verbatim when referencing KETTLEBELL MONSTER™ in articles.

Brand assets

Logos, colors, and usage guidelines are available on our brand assets page.

› View brand assets & logo usage

Previous media

  • ›Iron Man Magazine — Featured in four issues covering kettlebell training techniques and programming
  • ›YouTube — Cavemantraining channel with 69,700 subscribers and 7,336,021views on kettlebell education content
  • ›Amazon & iTunes — More than 40 published kettlebell books across multiple platforms

Trust resources

Current source pages for privacy, security, AI data use, legal documents, and company facts.

Official channels

›kettlebell.monster— Platform
›cavemantraining.com— Education hub
›YouTube— 69,700 subscribers
›Instagram— @cavemantraining
›LinkedIn— Taco Fleur

Press inquiries

For interviews, feature stories, expert commentary on kettlebell training, or any media inquiry — reach out directly.

press@kettlebell.monster

We respond to all media inquiries personally. Please include your publication, topic, and deadline.

Compared with other kettlebell apps

See how KETTLEBELL MONSTER stacks up against other kettlebell and fitness apps, compared from public sources.

Compare kettlebell apps

KETTLEBELL MONSTER™ is an app of IKU™, International Kettlebell University. IKU LLC is the company behind IKU, Cavemantraining and KETTLEBELL MONSTER.